De gesprekken over V&D gaan vandaag

De gesprekken over V&D gaan vandaag weer verder. Er ligt een concept-reddingsplan op tafel, waarin de verhuurders de huur van de panden halveren in ruil voor meer zeggenschap over de inrichting van de winkels. Kitty Koelemeijer, hoogleraar marketing en retail aan de Nyenrode Business Universiteit, over dat plan en de toekomst van V&D.

Kun je met zo'n plan het bedrijf redden?

"V&D moet iets aan de kostenkant doen, want de winkels zijn nu niet rendabel. Dit is een manier om dat te doen, net zoals de loonsverlaging. Alleen betekent meer regie voor de verhuurder ook dat je formule wat meer onder druk komt te staan. En dat is over het algemeen niet best."

Wat zouden de verhuurders kunnen gaan verlangen?

"Zij zouden kunnen zeggen dat ze bepaalde goede meters willen onderverhuren aan partijen die meer betalen en die voor hen zeer interessant zijn. Het is maar de vraag of die voor V&D ook interessant zijn."

Dan houdt V&D de verdomhoekjes over?

"Dat is wel heel zwart-wit gesteld, maar het risico zit er wel. Je bent gewoon de regie kwijt over het geheel van je formule. Van je lay-out en van de manier waarop je winkels ogen en overkomen op de klant."

Is dit hoe de Bijenkorf te werk gaat?

"De Bijenkorf verhuurt inderdaad stukken van de winkel onder, maar behoudt daarbij wel zelf de regie. Ze bepalen zelf, in overleg met de shop-in-shop, om hoeveel vierkante meters het gaat. De omzetten zijn ook vaak resultaatafhankelijk, dus die afspraken zijn helemaal in handen van de Bijenkorf zelf."

Hoe schat u het plan in?

"Ik zie het als uitstel om een echte reorganisatie voor te bereiden. Een hervorming lijkt onafwendbaar. Misschien heeft eigenaar Sun Capital daar toch lang mee gewacht. Het kan ook zijn dat Sun een wat minder schadelijke exit voorbereidt, dat ze de winkel willen verkopen aan een andere partij. Dat gaat natuurlijk altijd beter als het kostenniveau wat lager is."

Doet Sun Capital dat goed?

"Het is natuurlijk een Amerikaanse manier van handelen. Tegelijkertijd gaat het natuurlijk om veel geld. Zij staan daar veel minder emotioneel in dan wij Nederlanders. Voor ons is V&D echt een instituut, voor hen is het een investering."

Is de tijd van het warenhuis voorbij?

"Dat is de vraag. Ik denk dat er aan de bovenkant van de markt nog zeker een mogelijkheid is, zoals voor de Bijenkorf. Ook omdat er nog geen concurrentie is voor al die luxemerken onder één dak. Maar de tijd van het type warenhuis als V&D zou zomaar voorbij kunnen zijn.

結果 (英文) 1:

The conversations about V & D go further today. There is a concept-rescue plan on the table, in which the landlords the rental of properties in half in Exchange for more control over the layout of the shops. Kitty Kahn, Professor of marketing and retail at the Nyenrode Business University, about that plan and the future of V & D.You can save the company with such a plan?"V & D must do something about the cost side, because the stores are now unprofitable. This is a way to do that, just as the pay cut. Only means more management for the landlord that your formula what more under pressure. And that's generally not best. "What would be the landlords can go desire?"They might say they want to sublet to parties that certain good meters pay more and which for them are very interesting. It remains to be seen whether that for V & D also interesting. "Then there are plenty about the V & D do anything right?"That is going to be very black and white, but the risk is there though. You are simply lost control over the whole of your formula. Of your layout and the way you come across on the customer shops and eyes. "Is this how the beehive works?"De Bijenkorf rents indeed pieces of the shop under, but preserving the control yourself. They themselves decide, in consultation with the shop-in-shop, to how many square meters it goes. The converting are also often result depending on, so that appointments are entirely in the hands of the Beehive itself. "How do you assess the plan?"I see it as a real reorganization to prepare. A reform seems inevitable. Maybe owner Sun Capital still waited a long time. It could also be that Sun prepares a somewhat less harmful exit, that they want to sell the shop to another party. That is of course always better as the cost level is lower. "Does Sun Capital that good?"It is of course an American course of action. At the same time, of course, a lot of money. They are much less emotional than we Dutch people. For us, V & D really an Institute, for them it is an investment. "Is the time of the Department store over?"That is the question. I think there is certainly at the top end of the market still is a possibility, as for the beehive. Also because there still is no competition for all those luxury brands under one roof. But the time of the type department store as V & D might just be over.

結果 (英文) 2:

The discussions about V & D today go again. There is a draft-rescue plan on the table, where the landlords halve the rent of the premises in exchange for more control over the layout of the stores. Kitty Koelemeijer, professor of marketing and retail at Nyenrode Business University, about the plan and the future of V & D. Can you use such a plan to save the company? "V & D must address the cost side, because the stores are now unprofitable. This is a way to do that, just as the pay cut. Just means more control for the landlord also that your formula is more complicated under pressure. And that is generally not good. " What the landlords could go longing ? "They might say they want to sublet some good steps to parties that pay more and that are very interesting for them. It's debatable whether that be interesting for V & D." Dan does V & D verdomhoekjes about? "That's very black and white set, but the risk is there. You just lost the control over the whole of your formula. From your layout and the way your eyes and shops appear on the customer. " Is this how Beehive proceed? "De Bijenkorf indeed lets pieces of the shop below, but keep taking it myself directing. They decide, in consultation with the shop-in-shop, how many square meters it goes. Turnovers are also often result dependent so that appointments are entirely in the hands of the Beehive itself. " How do you assess the plan? "I see it as a delay to prepare a reorganization. Reform seems inevitable. Maybe owner Sun Capital there still waited a long time with. It could also be that Sun prepares a less harmful exit, that they want to sell the shop to another party. That of course is always better if the cost is lower. " Does Sun Capital that good? "It's obviously an American way of acting. At the same time it is all about money. They are far less emotional than we Dutch. For us it is really a V & D institute, for them it is an investment. " Is the time of the warehouse over? "That is the question. I think there are at the top of the market is certainly a possibility, as the Beehive. Also because there is no competition for all those luxury brands under one roof. But the time of type V & D department store and could easily be over.

結果 (英文) 3:

The discussions on V&D again today go further. There is a concept-rescue plan on the table, in which the landlords halve the rent of the buildings in exchange for more control over the establishment of the shops. Kitty Koelemeijer, professor of marketing and retail to the Nyenrode Business University, on that plan and the future of V&D.

Can you with such a plan, the company rescue?

"V&D kostenkant must do something, because the shops are not profitable. This is a way to do that, just as the wages. Only means more regie for the landlord also that you formula what more pressurized. And that is not generally best. "

What would require the landlords can go?

"They could say that they want to sublease certain good gauges to parties who pay more, and that they are very interesting. But the question is whether it is also interesting that for V&D. "

V&D keeps the verdomhoekjes about?

"That is very black and white, but the risk is there. You're just the regie lost over the whole of your formula.Your layout and of the way in which your shops eyes and appear to the customer. "

this Is how the Bijenkorf to work?

"The Bijenkorf rents indeed pieces of the shop under, but maintaining the regie. They themselves decide, in consultation with the shop-in-shop, how many square meters it is. The convert are also often resultaatafhankelijk,So that appointments are completely in the hands of the Bijenkorf themselves. "

How you estimate the plan in?

"I see it as an extension to a real reorganization to prepare. A reform seems inevitable. Perhaps owner Sun Capital that long wait. It may also be that Sun a less harmful exit preparing, that they want to sell the shop to another party.This is of course always better if the level of costs which is less. "

Does Sun Capital that good?

"It is, of course, an American way of action. While it is of course a lot of money. They are much less emotional than the Dutch people. For us is really a V&D institute, for them it is an investment. "

Is the time of the department store past?

"That is the question.I believe that, at the top of the market is certainly a possibility, as for the Bijenkorf. Also because there is no competition is for all those luxemerken under one roof. But the time of the type department store as V&D would just beyond.